Published
29.11.2015
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Meatpacking

New York’s Meatpacking district has been given a new visual brand identity by Base Design. I am especially in love with the new website. It’s fontastic! (Ok, that was cheesy). See for yourself: meatpacking-district.com

“The ask: brand a neighborhood. Our goal: create a brand with the power to change perceptions about the Meatpacking District. Notorious partly by its namesake, partly by its now-closed hourly hotels and partly by its status as the mecca for NYC club culture after dark. The challenge for Base was that the newer side of the neighborhood includes art, culture, design, fashion, food and technology that seems at odds with the neighborhood’s past. How would we reconcile such a clash? Then we realized, that’s exactly what makes it so great.” – Base Design